You’ve made the decision to add a featured artist to your next single and want to maximize the opportunity to the fullest! 

But how? 

First you might want to think long and hard before making your selection. 

Does your audience align with theirs? Is this a crossover opportunity?

Understanding the purpose of the feature will assist you with properly planning your rollout with your guest artist. 

Getting a clear agreement of what each party expects is key to a smooth collaboration. 

Is there a fee? What does the fee cover? Is the video appearance included?

Is there a label clearance that’s needed for this release? Is this a joint release or a feature?

Joint Releases pop-up as new releases for both artists on their DSP profiles. While features are displayed in the new release section for the Primary Artist, but not the feature. 

How are we handling promo? Is there an agreed upon number of posts that the feature has agreed to do?

Answering these questions early provides clarity to everyone and allows for a more free flowing work environment.  

Do your paperwork.