Facts + Stats
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Smashes Announces Virtual Workshop for Artists
Smashes, a leading creator-focused, artist services and development company, announced today the launch of “Smashes at Work”. A free virtual workshop designed to assist creators around the world gain actionable knowledge from industry insiders. Along with...
What our products could cost you
We think it’s important to communicate the how and why of pricing to remove the shadows attached to music promotion and digital marketing. Instead of writing some long and drawn out email we thought it would be easier to visualize the differences. Let’s...
Defining The Artist/Creative Middle Class
When people think of successful creatives most see the big houses, private planes, traveling the world, etc. What they don’t understand is there are several artists who earn between $100k-$500k a year from their music. These artists live comfortably, they...
What budget does it really take to become a successful artist?
Run away FAST, from anyone who tells you a set number to be successful. Each artist is different and the road to success looks different, meaning the resources needed will be different. The area we speak and focus on with customers and brands that are...
What’s an artist priority record? Do I Need One?
Short version, the lead record that should be getting the bulk of your marketing investment. Why should you have one? This is the digital era, chances are you. are releasing multiple singles, EPs, etc more frequently. With emerging artists...
How artists can maximize being in playlists
Your new (or old) record has been getting some love and has been added to several playlists. Now what? For most indies, this is the peak that they fought so hard to get to. But, there’s much more work to be done. More mountain to climb. Free...
Featured Artist? How to get the most out of it.
You’ve made the decision to add a featured artist to your next single and want to maximize the opportunity to the fullest! But how? First you might want to think long and hard before making your selection. Does your audience align with theirs? Is this a...
The Little Artist That Could (A Creative Story)
In the middle of a recording studio, on a cold January night in the midwest, a young little artist just finished his final verse for a new song. He loved it. “I killed this s**t”, he thought. He wasn’t shy about it, he bragged. Boosted even. To anyone who...
How Do Artist Services Really Work?
In the age of social media and being bombarded with opportunities it’s hard for creatives to know what’s what. Picking artist services is no different. In 2021, two creatives decided they wanted to start a company with the sole purpose of plugging the holes left by...
Save on influencer programs to gain the ultimate advantage
Gain insight on saving money on influencer campaigns and gain a leg up on the competition. Best for artists, labels and majors.