Short version, the lead record that should be getting the bulk of your marketing investment. 

Why should you have one? 

This is the digital era, chances are you. are releasing multiple singles, EPs, etc more frequently. 

With emerging artists traditionally working with limited financial resources, it becomes even more imperative to prioritize. 

You don’t have the funds to make every record, the one. 

Create a system that allows you to test your songs and focus from there on what to really push. 

This also allows you to gain notoriety with fans and industry professionals who may have heard your best work. 

Release as much as you want, but develop a clear strategy for promoting your music.  

Short version, the lead record that should be getting the bulk of your marketing investment. 

Why should you have one? 

This is the digital era, chances are you’re releasing multiple singles, EPs, etc more frequently. 

With emerging artists traditionally working with limited financial resources, it becomes even more imperative to prioritize. 

You don’t have the funds to make every record, the one. 

Create a system that allows you to test your songs and focus from there on what to really push. 

This also allows you to gain notoriety with fans and industry professionals who may have heard your best work. 

Release as much as you want, but develop a clear strategy for promoting your music.